Privacy Policy

1. What Information We Collect 2. Cookies 3. How We Use Your Information 4. How We Share Your Information 5. How We Store and Protect Your Information 6. Your Choices with Respect to Your Information 7. Do Not Track Disclosure 8. Links to Other Sites 9. Children’s Privacy 10. Contact Us 11. Changes to Our Privacy Notice

This Privacy Notice describes the information LAMO LLC (“LAMO”) collects from you when you use or interact with our website LAMO.gg, Mobile Application, and Digital Game, (together, the “Services”) with whom we share the information, and the choices you have in connection with this. If you have any questions about anything in this privacy notice, please email us at Support@playlamo.com.

Under 13 – Parental Consent Required

Children are not the primary audience of our Services but we recognize that children under the age of 13 may use them. To use our Service, any child under 13 years old, will need to get parental consent. We use ChildGuardOnline™ to this end. Once a child under age 13 starts to sign up on our website, Mobile App, or Digital Game, that child will be presented with a page to enter parent or guardian information for approval. They will not be able to proceed with the registration for our Service and no targeted advertising cookies will be deployed before such parental consent is acquired. The parent will then receive an email to approve the child’s registration. In order to grant approval, the parent will need to confirm his/her identity by providing certain information to ChildGuardOnline. After the validation is complete, the child’s ability to log in to our Mobile App, Digital Game, or access the full website will be controlled by the parent through ChildGuardOnline’s Parent Portal.

Parents can review or have deleted the child's personal information, and refuse to permit further collection or use of the child's information by contacting us per the contact details below.

Parents may at any time withdraw consent through the Parent Portal.

Parents may contact us, per the contact details below with any questions regarding how we use personal information or children or regarding the privacy policies of any third parties with whom we share children’s personal information.

We will take steps to verify the identity of anyone requesting personally identifiable information about a child and to ensure that the person is in fact the child's parent or legal guardian.

We collect information that you provide to us. This happens when you:

Contact Us: If you contact us through the website, we collect your email address.

We collect your contact information to answer your queries, to contact you or respond to an inquiry from you in connection with your use of the Services, and to provide you support or other services you request.
Sign up for our mailing list: If you sign up for our mailing list, we collect your first name, last name, and email address.

We collect your contact information to communicate with you about the Services through our email newsletter.
Make purchases on our site or on the Mobile App: If you wish to purchase any item on our website or on the Mobile App, you will need to make a payment. We use Shopify, a third party payment processor, to process your payment. Shopify collects, uses, and processes your information, including your payment information, in accordance with their privacy notice. We do not have access to any of your payment information.

We collect your contact information to process the payment and provide you with the goods you have purchased.
Register for our Digital Game or register in our Mobile App: To play the Digital Game or use the Mobile App you will need to create an account. To create an account, depending on which login service or platform you choose, we will collect your email address, your Facebook username, your Twitch username, your Google mail address or your Apple ID.

We collect your account registration data to provide the Services, to administer the Services, and to maintain the Services (including to help diagnose problems on them, to enhance their security, to administer them, and to prevent or detect fraud, for example: multiple people signing in with the account).
When you use the Services: When you access the website, Mobile App, or Digital Game we collect information about your use of the Services, such as when you access them, what parts of each Service you are accessing, how much time you spend on a page, what you click on while on a page, your estimated location, information about the device you are using (such as hardware model, operating system, application version number, browser, IP address). We do this using cookies. You can learn more about how we use our cookies and your choices about them here.

We collect your activity data to improve the Services and to conduct benchmarking on an aggregated de-identified basis. It is used to optimize our Services to our users’ preferences and improve users’ experiences. Service optimization includes location of images, buttons, pages and other user interface and user interaction elements within our websites, apps and digital games.

We collect your location data in order to (i) to identify you as a prospect for our Services; (ii) provide certain Services and experiences based on users general location at certain events, cities or zip codes; (iii) to deliver advertisements that are more relevant to you and your interests; (iv) to limit the number of times you see an advertisement as well as to (v) help measure the effectiveness of the advertising campaign.

LAMO does not behaviorally target advertising to children under 13.
When you log in to our Services using Facebook, Twitch, Google Mail, or Apple ID:

Facebook, Twitch, Google, and Apple collect information about you. If you choose to log in to our Services with Facebook, Twitch, Google, or Apple you will be subject to their terms of service (Facebook terms, Twitch terms, Google Terms, Apple Terms). Also, Facebook, Twitch, Google, and Apple collect information about you when you register for and use their services. Please refer to the Facebook Privacy Policy, Twitch Privacy Policy, Google Privacy Policy, or Apple Privacy Policy for more information on what they collect and how they use it.

We receive only your email address from each of Facebook, Twitch, Google and Apple.
When you buy the Digital Game from Steam:

In order to register for our game you must download it from Steam (https://store.steampowered.com). To do that, you must register with Steam. Your actions on the Steam website will be governed by the Steam Subscriber Agreement. Steam collects information about you when you register for their services, including your email address and country of residence, as well as information about your use of their website. For more information, please see the Steam Privacy Policy Agreement.

Steam provides us with general purchase statistics, which are not identified.
When you download the Mobile App from an app store:

In order to use the Mobile App you must download it from the Google Play Store or the Apple App Store. Both Apple and Google collect information about you when you access, register for, or download mobile apps from their respective app stores. If you choose to access, register for, or download mobile apps from either app store, you will be subject to their terms of service. For more information, please refer to the Apple Privacy Policy, Apple Media Services Terms and Conditions, Google Privacy Policy, and Google Play Terms of Service.

When you download the Mobile App Google and Apple provide us with your device information, such as the type of device you are using to download the Mobile App.

What are cookies?

Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser. This information can be your choice of language for a website. When you visit the website again later, this cookie is returned to the site in question. In this way, the website recognizes your browser and can, for example, retain your choice of language.

Cookies usually also have an expiration date. For example, some cookies are automatically deleted when you close your browser these are “session cookies”), while others stay longer on your computer, sometimes even until you delete them manually (these are “persistent cookies”).

We use first-party cookies, which are cookies that we place on your device ourselves, and third-party cookies, which are cookies that we allow third parties to place on your device.

How we use cookies?

We use both session and persistent cookies on the Services and we use the following types of cookies. To learn how you can control information collected about you using cookies and other technologies, go here.

Essential Cookies: These cookies are required for making use of the Services. These cookies include security cookies to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties as well as session cookies that remember your log-in session so you can move easily within the Services.
Preference/Functional Cookies: These cookies record some of your activity on the Services as well as information about your device, such as what browser you are running, and what pages you access. This information helps us and our third party service providers diagnose server and software errors, and in cases of abuse, track and mitigate the abuse.
Analytics Cookies: Our service providers, including Google Analytics, use cookies as part of their tools. These cookies allow our service providers and us to recognize and count the number of users of the Services, to see how they move around the Services, and how they engage with different functions, including usage statistics, when they are using the Services. This helps us to improve the way our Services work, for example by making sure our users are finding what they need easily.
Marketing and Online Behavioral Advertising Cookies: Our advertising providers, including Google and Facebook, use cookies and web pixels to identify and store behaviors that users take when visiting our website (such as pages visited and search terms used). These cookies are used in order to: (i) identify you as a prospect for our services; (ii) deliver advertisements that are more relevant to you and your interests; (iii) limit the number of times you see an advertisement as well as (iv) help measure the effectiveness of the advertising campaign. If a prospect engages with our content and provides their contact information, their web behavior on our site is paired with their contact info and used to send email marketing and to present them with targeted advertising based on their interests. This means that after you are done browsing our website you may see some advertisements about our Services elsewhere on the Internet. Click here to learn how to opt out of this collection of your information for the purpose of advertising. LAMO does not place behaviorally advertising cookies or pixels on the computers or devices of to children under 13.

Notes about Particular Cookies and Pixels:

Facebook Pixel. We use Facebook pixel by to customize our advertising and to serve you ads on your social media based on your browsing behavior. This allows your behavior to be tracked after you have been redirected to our website by clicking on the Facebook ad. The Facebook Pixel stores a cookie on your computer to enable us to measure the effectiveness of Facebook ads for statistical and market research purposes. We do not have access to the personal information collected through the Facebook Pixel. However, the information collected via the Facebook Pixel, on our website as well as other websites on which Facebook Pixel is installed, is also stored and processed by Facebook. Facebook may link this information to your Facebook account and also use it for its own promotional purposes in accordance with Facebook's Data Usage Policy [https://www.facebook.com/about/privacy/]. The Facebook Pixel also allows Facebook and its partners to show you advertisements on and outside of Facebook. You can opt-out of displaying Facebook ads by visiting [https://www.facebook.com/settings?tab=ads]. For your choices regarding cookies and other technologies also see below.
Google Ads. We utilize Google Doubleclick by to serve ads that appear on Google products and on sites across the Internet. Google places cookies, web beacons, and other similar technologies to serve you ads based on past visits to our website. Each customer receives a different conversion cookie. The information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. Please review Google’s privacy policy at [https://policies.google.com/technologies/ads?hl=en-US] for additional information on how Google uses the information collected. You can control how Google uses your information through Google’s Ads Settings.
Google Analytics: We use a tool called “Google Analytics” to collect some information we listed above about your use of the Services. We use the information we get from Google Analytics to improve the Services and to help you improve your Application. In order to collect this information, Google Analytics may set cookies on your browser or mobile device, or read cookies that are already there. Google Analytics may also receive information about you from apps you have downloaded, that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to the Services to another application which partners with Google, is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Please review those and see http://www.google.com/policies/privacy/partners/ for information about how Google uses the information provided to Google Analytics and how you can control the information provided to Google. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on for Google Analytics which can be found here [https://tools.google.com/dlpage/gaoptout/]

Your choices regarding Cookies and other technologies:

All cookies:

A session cookie is temporary and disappears after you close your browser. Persistent cookies can be removed by following your web browser’s directions.

Cookie settings: To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/. Each web browser is different. For information on reviewing or deleting cookies from specific browsers, click on the appropriate browser: Firefox, Firefox IOS, Firefox Android, Safari, Safari Mobile, Chrome, Internet Explorer, Microsoft Edge, Opera. To find information relating to other browsers, visit the browser developer’s website.

If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of the website may not function properly.

If you choose to opt out, an "opt-out cookie" will be placed on your computer. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for some cookies that are important to how our websites and mobile apps work ("essential cookies"). If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences.

Google Analytics: You can control the information provided to Google and opt out of certain ads provided by Google by using any of the methods set forth here or using the Google Analytics opt out browser add-on here.

Google Ads: To opt out of targeted advertising by Google, you can go to Google’s ad settings.
You may also install the DoubleClick opt-out add-on. Once installed, even if you clear all your cookies and restart your browser, it will prevent the DoubleClick cookie from being saved to your browser

Facebook Pixel: You can control your Facebook ad preferences here. You can also use a browser add-on tool called “Disconnect Facebook pixel and FB tracking” available for Chrome or “Disconnect for Facebook” for Firefox.

Behavioral or Interest-Based Advertising Generally: Some mobile devices provide options to opt out of behavioral advertising, such as the “Limit Ad Tracking” setting on iOS devices or setting to “Opt out of Interest-Based Ads” on Android devices. You can opt out of certain behavioral advertisements by clicking on the “Ad Choices” icon or visiting www.optout.aboutads.info. To learn more about the use of your information for behavioral advertising, visit the Network Advertising Initiative, (http://www.networkadvertising.org/managing/opt_out.asp) or the Digital Advertising Alliance (http://www.aboutads.com/info/choices/).

Please note that these actions will not opt you out of being served advertising. You will continue to receive generic ads.

In addition to the specific uses listed above, next to each set of data we collect, in certain situations we may need to use your information in order to:

Maintain the Services: help diagnose problems on the website, Mobile App, and Digital Game, enhance their security, administer them, prevent or detect fraud.

Defend our rights and those of others: defend ourselves against legal claims and comply with the law.

With our Service Providers:
We share your information with service providers that help us operate the website and administer the Mobile App and Digital Game. The chart below lists our services providers and what they do for us.
Provider Name
Services Provided
Privacy Notice
PlayFab
Provide backend platform for Digital Game
https://privacy.microsoft.com/en-US/privacystatement
Snowflake
Provides data warehouse services for game and app analytics
https://www.snowflake.com/
Photon
Provides multiplayer platform support for Digital Game
https://dashboard.photonengine.com/en-US/account/privacyandcookiepolicy
Steam
Administers download of Digital Game for PC
https://store.steampowered.com/privacy_agreement/
Shopify
Administers website purchases of physical products
https://www.shopify.com/legal/privacy
Apple
Administers download of Mobile App and Digital Game
https://www.apple.com/legal/privacy/en-ww/
Google Play
Administers download of Mobile App and Digital Game
https://policies.google.com/privacy
Facebook
Provides user login information
https://www.facebook.com/policy.php
Twitch
Provides user login information
https://www.twitch.tv/p/legal/privacy-policy
Parents may contact us, per the contact details below with any questions regarding how we use personal information or children or regarding the privacy policies of any third parties with whom we share children’s personal information.
Advertising Purposes. We allow our advertising partners access to information by placing cookies or our website [see above]
Corporate Family. We share information within our corporate family, such as with subsidiaries, joint ventures, or affiliates, in order to carry out our business efficiently and to the extent permitted by law.
Corporate Reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We would share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings
To Prevent Harm. We will share information if we believe it is necessary to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person.
Legal Purposes. We will share information where we are legally required to do so, such as in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; or to comply with the requirements of any applicable law.
With Your Consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time by writing us at LAMO, LLC 1239 North High Street Columbus, OH 43215.

We implement and maintain reasonable security procedures and practices appropriate to the nature of the information we store, in order to protect it from unauthorized access, destruction, use, modification, or disclosure. For example, all communications on the website are done using HTTPS communications protocol. Also, we have implemented various policies including, encryption, access, and authentication to guard against unauthorized access to personal data in our systems.

Please be aware that no method of transmission over the internet, or method of electronic storage is 100% secure and we are unable to guarantee the absolute security of the personal information we have collected from you.

We retain information collected through the Services for as long as necessary to serve the purpose for which it was provided, and as necessary for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights, fulfill our contractual obligations or for certain business requirements.

Access, update or delete information: You can access, update, or delete personal information by accessing your profile in the Mobile App and Digital Game, or by sending an email to support@playlamo.com.

Parents’ access to information about children:

Parents may control the child’s ability to log in to our Mobile App, Digital Game, or access the full website through ChildGuardOnline’s Parent Portal.
Parents can review or have deleted the child's personal information, and refuse to permit further collection or use of the child's information by contacting us per the contact details below.
Parents may at any time withdraw consent through the Parent Portal.
Parents may contact us, per the contact details below with any questions regarding how we use personal information or children or regarding the privacy policies of any third parties with whom we share children’s personal information.

We will take steps to verify the identity of anyone requesting personally identifiable information about a child and to ensure that the person is in fact the child's parent or legal guardian.

Newsletter. You can opt out of receiving our newsletter by clicking the “unsubscribe” link provided in each e-mail or by contacting us at support@playlamo.com. By unsubscribing, you will be removed from our email list and you will no longer receive any communications from us. We will continue to send you notifications necessary for the Services related to this email address.

We do not support Do Not Track ("DNT"). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. For further details, visit https://www.eff.org/issues/do-not-track.

Our Service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third-party's site. We strongly advise you to review the privacy notice of every site you visit.
We have no control over, and assume no responsibility for the content, privacy notices, or practices of any third-party sites or services.

If you have any questions about this privacy notice or the website, please contact us at:

Attn: Information Security Officer
support@playlamo.com

or

Attn: Information Security Officer
‍
LAMO, LLC
1239 North High Street

Columbus, OH 43215
Tel: 614-421-7777

We may change this Privacy Notice from time to time. We will post the changes to this page, and will indicate the date they go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights we will notify you of the changes by posting a prominent notice on our website or using other methods that we select. These could be: posting a prominent notice on the website, sending you an email, sending a message through the Mobile App etc.

This Privacy Policy was last modified on July 25, 2019.